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Once Hollywood's envy, cinematic universes now face fatigue. Marvel's struggles, despite bringing back familiar faces, serve as a warning. Similarly, India's Spy, Cop, Horror-Comedy, and Lokesh Cinematic Universes grapple with repetition and inconsistent quality. While these interconnected worlds offer brand recognition, their survival hinges on evolving storytelling and compelling narratives that resonate with audiences, beyond mere scale and star power.