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Wimbledon is targeting India to grow its brand, tapping into cricket’s popularity and engaging young audiences through collaborations, influencers, and technology. Indian cricketers like Virat Kohli, Sachin Tendulkar, and Rohit Sharma have become key figures in this strategy. With key partnerships, Wimbledon aims to blend tradition with innovation for global appeal.

Britain's Oliver Tarvet, ranked 733rd, described his Wimbledon match against Carlos Alcaraz as the "most special day" despite his defeat. The US college student, who won hearts with his tenacious play, has no immediate plans to turn professional. Defending champion Alcaraz praised Tarvet's passion and work ethic.